The Value Proposition Canvas is a tool developed by Strategyzer which can be used to understand your customers’ needs, and design products and services they want.

Understanding your value proposition for each customer segment is a fundamental part of a customer-centric organization and the first step in beginning a customer-centricity initiative. Based on proven Design Thinking principles, the Value Proposition Canvas allows your organization to understand the extent of which your products and services are able to meet customers’ most critical needs in the post-COVID-19 era.

This practice-oriented workshop provides a step-by-step instruction to enable you to map and improve existing value propositions, as well as develop new ones that matter the most to customers.

You will learn how the critical tool of Value Proposition Canvas helps your organization visualize disconnects and opportunities, serves as a shared language of understanding, and facilitates the creation of a value proposition that alleviate extreme pains and create essential gains that customers care about.

Recommended Audience

This workshop is recommended for any business leader, functional head, professional and manager wishing to gain practical know-how on the principles, process and tools of Value Proposition Design to improve their product and service offerings that meet customers’ expectations or invent new ones.