In today’s increasing complexity of digital technology and post-pandemic business environment, customers are increasingly choosing products and services based on the quality of the experiences they have with them. To help meet these challenges, an approach known as “Design Thinking” is playing a greater role in finding meaningful pathways – the framework can be used to gain insight and yield innovative solutions for virtually any type of organizational or business challenge.
Design thinking is a human-centered, iterative problem-solving process of discovery, ideation, and experimentation that employs various design based techniques to gain insight and yield innovative solutions for virtually any type of organizational or business challenge.
Customer Journey Mapping (CJM) is the process of capturing and communicating complex interactions in order to illuminate the complete experience a person may have with a product or service.
The Value Proposition Canvas is a tool developed by Strategyzer which can be used to understand your customers’ needs, and design products and services they want.
The Business Model Canvas is a Strategic Management and Lean Startup template for developing new or redesigning existing business models to create competitive advantage.
Customer service is an integral part of every organization. Because of rising customer expectations, delivering excellent service is no longer a choice but a necessity.
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