Overview
Design thinking is a human-centered, iterative problem-solving process of discovery, ideation, and experimentation that employs various design-based techniques to gain insight and yield innovative solutions for virtually any type of organizational or business challenge. Organizations embarking on digital transformation should start with a Design Thinking workshop.
The five-phase Design Thinking process is based on the renowned Stanford University’s d.school model that is broadly used and has proven its value. This method combines both analytical and creative approaches to generate solutions.
In this two-day action-oriented workshop, participants will work in small teams, guided by our design facilitators to experience a customer-centric approach to problem solving through a re-imagination of the end-to-end customer experience journey.
Participants will develop skills such as ethnographers, visual thinkers, strategists and story-tellers through a hybrid of workshop discussions and activities. It covers building empathy through ethnographic research, generating ideas, prototyping and testing new concepts.
Recommended Audience
This course is designed for any business leader, professional, manager or individual contributor wishing to gain practical know-how on the principles, process and tools of Design Thinking.